In this blog we find out, What is Data Cleansing? And its dependency on Data Quality.

All the marketers will be looking to start the year with a blast but in this rat race, some of the basic marketing strategies will be dominating the new marketing tactics by their outcomes. Here is a short brief related to 7 B2b marketing trends that are going to be in the discussion. 

Linkedin has always been attracting professional audiences via its professional functionalities, so it’s quite usual that it becomes the most-liked candy for B2b marketers.

Account-Based Marketing (ABM) is being adopted at a far larger scale than it has ever been before, although it seems to be a good sign for the market.

As we told you in our last blog "A Roadmap For A Successful Demand Generation Funnel in 2019" that we will learn more about the basic fundamentals of a funnel in our next blogs, so here we have got an enjoyable recipe for a perfect Top of the funnel strategy, easy to digest.

In Mofu we are engaging prospects by providing them with more knowledge about our products and services, in simple words we are showing them why we are better than the others and why we should be their first choice.

The expectations of marketers for demand generation in 2019 are quite high, considering the improved stats in 2018. In this article, we’ll walk you through the different sales funnel stages. 

What is lead generation? What are the marketing tools for lead generation? Know everything here about the lead generation journey. 

We have discussed a lot about demand generation in our demand gen blog set. That journey might have ended with BOFU. However, we are marketers and we can not allow ourselves to stop, our aim is to know the prospect so well and do whatever it requires to fulfill their demands.

Your marketing plan should enables sales in the first place as todays demand gen problems requires a more integrated approach as a marketer.